Pinterest, like every other social media giant, has made a change. And, as always happens with change, some people don’t like it. The #BringBackTheLikeButton hashtag is going around sites like Twitter.
Asking for change that you don’t like is always a good idea. Will the company listen? Unless there’s a serious drop in users (and thus income potential), probably not.
As such, I’ve altered one of my boards. This was once called “repins and contests.” I rarely used the board. If there was a pin that I enjoyed, but it did not necessarily reflect my interests or brand, I’d click “like” rather than repinning. Given that I can no longer click like, I’ve repurposed this board. I deleted the old contest links and repins of items that no longer exist. I added the number 1 to the name so that the board would be near the top of my “pin” list.
You see, I was never confused about the difference between liking a pin and repinning a pin. A “repin” felt like a referral or endorsement to me. A “repin” seemed as if I was saying to the world, “Hey, let me show you this!” A “like” felt as if I was saying thank you to the spinner for sharing something, but I didn’t wish to also share it.
For example, I follow several people who happen to have nail art pins. I’m not following them for this (we have common writing or reading interests). However, I know they are rightly proud of the art they’ve created. It certainly isn’t something I’m going to replicate (but bravo to the guys who do— you rock that look and I’ll support your right to do so). Yet, I can appreciate my pinning-friend’s effort. I
can could click like as a form of encouragement and acknowledgement. That’s no longer an option.
(It didn’t end with nail art, that’s just an example. One I’ve mentioned on this blog before.)
Now I have this board. As an author, Pinterest is part of my platform. I don’t know how repinning items which aren’t related to myself or my brand is going to go. This is the solution I’ve come up with for now. I find my interest in Pinterest has declined significantly without the “like” button.