National Novel Promotion Month took place in May. I missed it. Better late than never!
What experiences have you had with book club marketing as an author?
“If you join solely to promote your book, website, or group and do not enter any of our discussions, you are spamming our group and your self-promoting posts will be deleted.”
“Book club groups are not for the purpose of self-promotion. The way to promote your work is to become active in the community. Post about what you like to read, not about what you’ve written. Share your interests and build relationships.”
That’s my summary of experiences with book clubs. I’m sure there are, somewhere, book clubs online that want authors to drop in just to promote a book that might interest the group. I haven’t found them. I’ve found a few that are anti-indie/ small press.
I know I won’t have time to keep up with several clubs. This seems like a good marketing tactic for someone who will do the in-person suggestions, or is willing to work the long-game by putting in a few hours a month at any online place and after a year dropping just one self-promotion post and hoping it’s not ignored. Keeping that in mind, I found three Goodreads groups to join.
An Author’s Guide to Book Clubs
by Jeri Walker
Short, easy to read. Very good for creating discussion questions. This would also be helpful to read during the revision stage of novel writing. Large focus on meeting readers in person.
— J Lenni Dorner (@JLenniDorner) July 8, 2018